A SWOT analysis is a simple planning tool used to identify the Strengths, Weaknesses, Opportunities and Threats affecting a business, project or individual.
It helps you understand your current position, recognise possible problems and decide what to do next.
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Keeping a step ahead of your competitors is a tough task in a busy digital marketplace. Businesses are constantly improving their websites, online marketing, social media and SEO.Continue reading
I have spent most of my adult life working in busy office environments. Then, a few years ago, I was given the opportunity to work at home one day a week. I grabbed the opportunity with both hands as it meant I didn’t have to travel 2 hours a dayContinue reading
During the current pandemic we are living through, many of us have had to adapt to home working. That’s the luckier ones among us. Many others have lost jobs and are finding it harder than ever to find another one.Continue reading
The content marketing world keeps changing every day, with new trends cropping up. One thing you must know as a marketer is that these trends don’t last long and you must stay updated always to remain relevant and successful.Continue reading
Without setting yourself clear goals personally, or professionally, you can become entangled in a mess with no clear way out. This can leave you in a stressful situation in the workplace with work tasks piling up. Or it can leave you wondering why you are not achieving as much as your peers.Continue reading
.So, you have a fantastic looking website. You have built a solid brand and you have a great product to sell.
But are you struggling to generate traffic and leads?Continue reading
Starting a small business is an exciting but sometimes daunting experience. If you are starting on your own, you have to wear a lot of hats. Product maker, accountant, marketer, the list goes on. In this article I am going to make the marketing part easier for you as we look at some ideas for marketing a small business.Continue reading
If you don’t market your business, it is going nowhere fast. But marketing your business blindly will cost you a lot of money and time. You need a deep understanding of your products, market and customers.Continue reading
When marketing your business you should be looking to get your brand in front of as many potential customers as possible. With over 4 billion active internet users worldwide and over 1.8 billion online shoppers, the chances are you will need a digital marketing strategy.Continue reading